Hello.
We are (channel-agnostic) storytellers.
We understand human behavior
What we do.
Brand Strategy
Communicating a clear, differentiated positioning can be a big, hazy, muddled mess for many organizations. We can help you clarify, package and tell your story clearly. And well.
Content Creation
Your brand is only as good as the content you put out. We create the assets (design, copy and imagery) that bring brands to life.
Creative Execution
Need soup to nuts services? We take our creative ideas through final production across multiple channels (both print and digital).
Any creative agency can build the body. But we make blood run through the veins.
What does she want?
She wants to be understood. She wants you to make her life better in some way. We help brands gather insights from their customers so they can build better connections with them. We ask the right questions so we get better answers. These key consumer insights can give you a competitive advantage.
Catalogs are our jam.
Even though we’re a channel-agnostic agency—our creative ideas can be brought to life through just about any medium—our specialty is, and always has been, catalogs. In fact, we’re considered by many to be the best catalog creative agency in the country. We know the ins and outs of how a catalog works, how people process it, how to disrupt attention, delight the reader, and drive action. There’s an art and a science to effective catalog design, and we know how to do both.
Meet the team
Meet the team
Brent Niemuth
President & CCO
Matt Fey
VP, Creative Director
Chad Giddings
Client Strategy and Satisfaction
Lauren Ackerman
VP Client Strategy
Lois Brayfield
CEO
Kathy Johnston
General Manager
Myndi Dillard
VP Creative Operations
Kristen Sobba
Sr. Art Director
Lisa Humphrey
Account Executive
Jadie Card
Art Director
Jacy Lubbers
Art Director
Allison Pitz
Account Executive
Shannon Santana
Account Executive
Moses Rodriguez
Production Artist
Donna Jones
Account Executive
Brittani Lafeber
Account Coordinator
We like what we do. That’s why we’re good at it.
The J.Schmid team is a dream to work with! I haven’t ever seen my colleagues be so complimentary of an agency and their output. They made my chaotic life much easier!
SHANIE CUNNINGHAM / HEAD OF U.S. MARKETING, BODEN
Our experience with J.Schmid was a home run! They always make us think.
RUSS GAITSKILL / PRESIDENT, GARNET HILL
I wouldn’t trust my brand with anyone but J.Schmid.
TERRI ALPERT / CEO, UNO ALLA VOLTA
I’ve worked with many agencies over the years. Frankly, no one understands branding like J.Schmid. They’re simply the best.
BARNETT HELZBERG / CHAIRMAN & CEO, HELZBERG DIAMONDS
Kansas City Headquarters
What we think about
The Holy Grail: Brand Loyalty
As marketers, we work really hard to make buyers aware of us, and even harder to make them buy from us. Now, we’re faced with the ongoing challenge of how to keep them coming back. The real question is: How do we make them loyal? How do we turn them into brand advocates? Want to […]
Marketing KPIs: March 2024 Trends
Want to discover the latest industry developments for March 2024? Gain valuable insights with in-depth analyses from more than 100 diverse brands, uncovering key trends shaping the landscape. March 2024: Spring Softness After a strong February, shoppers took a breath in March. Demand for apparel remained strong, and home and furniture retailers saw improving market […]
Catalog Critique: A Trip Down Memory Lane
It’s 1997, I’m in the third grade and Christmas is just around the corner. The anticipation of Christmas starts weeks before, carefully crafting my wish list to send to Santa (who I’m not sure I still believed in, but presents were at stake!). The top item on my list? An American Girl Doll. Girls at […]
Win Your (Ad) Campaign
Dilly dilly. I’m lovin’ it. Get a Mac. Why is it so easy to rattle off the brands that introduced us to these catchphrases? Because Bud Light, McDonald’s and Apple are among the best at telling stories, catching us off guard and even making us laugh. They understand the power of an ad campaign and […]