Ads from the Outside

In the quiet, quaint, dry-until-a-year-ago town of Ephraim, Wisconsin, there is a soup bar called Czarnuszka Soup. A recent ad mentions that the restaurant seats 11, but having been there, I think 11 is a stretch. Weekly, the owner (Paul Wanish) publishes ads that would never be approved by anyone in advertising, ever. But as […]

Brand & Technology: Together at Last

“Let’s go shopping after Thanksgiving dinner!” said the text from Aunt Karen. Black Friday shopping with my family in Philadelphia a few weeks ago resulted in an experience where a sticky brand message was powered by technology to define marketing success. The brand messaging was amplified by television and mobile to generate new customer acquisition. […]

In Strategy

#GivingTuesday

Today is #GivingTuesday, a national day devoted to giving back. So, we’re sharing a few local charities we’ve been involved with over the years, as well as some national organizations that support causes we care about. The Children’s Place KC. They provide specialized services and family support for children who have experienced abuse, neglect or […]

Moonwalks, Mona Lisa and Embracing Change

Oh no, not a post about embracing change! Okay, don’t freak out, we’re just talking here. I’d like to share five useful tips to help you stay nimble and relevant… like marketing yoga! I don’t know about you, but things feel like they’re moving faster than ever. Technology, especially. Maybe it’s always felt that way, […]

THERE’S A MONSTER IN YOUR MAILBOX

We interrupt your regularly scheduled blog post to bring you a chilling tale of Halloween horror. But all is not what it seems. For between the screams lies a cautionary lesson for marketers. Read on, if you dare… A rusty hinge creaks, its metal scream cuts through the howling wind. You feel a cold drop […]

The YOLO and FOMO Challenge

Five Things Direct Marketers Should Be Doing in the Experiential Economy YOLO (You Only Live Once) and FOMO (Fear of Missing Out) are phrases often associated with Millennials. They suggest that you should enjoy life and take risks because there may not be another opportunity. Both reflect a key insight for today’s marketers: For Millennials, […]