Hello.

We are (channel-agnostic) storytellers.
We understand human behavior
What we do.
Brand Strategy
Communicating a clear, differentiated positioning can be a big, hazy, muddled mess for many organizations. We can help you clarify, package and tell your story clearly. And well.
Content Creation
Your brand is only as good as the content you put out. We create the assets (design, copy and imagery) that bring brands to life.
Creative Execution
Need soup to nuts services? We take our creative ideas through final production across multiple channels (both print and digital).
Any creative agency can build the body. But we make blood run through the veins.
What does she want?
She wants to be understood. She wants you to make her life better in some way. We help brands gather insights from their customers so they can build better connections with them. We ask the right questions so we get better answers. These key consumer insights can give you a competitive advantage.
We’re a brand experience agency.
As a brand experience agency, we believe that every interaction a customer has with your brand should feel intentional, seamless, and human. It’s not just about making things look good—it’s about creating experiences that resonate on an emotional level, fostering trust, and driving action. We integrate strategy, creative, and execution across all touchpoints—digital, print, in-store, direct mail—to tell compelling brand stories that cut through the noise. Our goal? To make brands more human. Because when people connect with brands on a deeper level, they don’t just buy—they believe. One message. One image. One brand.
Meet the team
Meet the team
Brent Niemuth
President & CCO
Matt Fey
SVP, Creative Director
Chad Giddings
EVP Client Strategy and Satisfaction
Lauren Ackerman
SVP Client Strategy
Lisa Humphrey
Sr. Account Manager
Jadie Card
Sr. Art Director
Jacy Lubbers
Sr. Art Director
Allison Dohnalek
Sr. Account Manager
Kathy Johnston
General Manager
Mike Bourne
Copywriter
Myndi Dillard
SVP Creative Operations
Kristen Sobba
Sr. Art Director
Shannon Santana
Sr. Account Manager
Moses Rodriguez
Production Artist
Donna Jones
Account Manager
Brittani Lafeber
Project Manager
Brianna Delaney
Project Manager
Ginny Brown
Account Manager
Kevin Garrison
Sr. Art Director
Nicole Webb
Project Manager
The J.Schmid team is a dream to work with! I haven’t ever seen my colleagues be so complimentary of an agency and their output. They made my chaotic life much easier!
SHANIE CUNNINGHAM / HEAD OF U.S. MARKETING, BODEN
Our experience with J.Schmid was a home run! They always make us think.
RUSS GAITSKILL / PRESIDENT, GARNET HILL
I wouldn’t trust my brand with anyone but J.Schmid.
TERRI ALPERT / CEO, UNO ALLA VOLTA
I’ve worked with many agencies over the years. Frankly, no one understands branding like J.Schmid. They’re simply the best.
BARNETT HELZBERG / CHAIRMAN & CEO, HELZBERG DIAMONDS
Kansas City Headquarters
What we think about
Marketing KPIs: September 2025 Trends
Download the full report (PDF 1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2025, to September 30, 2025. September 2025: Conversion Gains Amid Soft Traffic September began with strong momentum for many retailers, buoyed by Labor Day weekend promotions. However, performance tapered off in […]
You Can’t Cut Your Way to Connection
Connection Is How Brands Move Forward When times get tough for businesses, marketing is often the first thing on the chopping block. Budgets get slashed. Campaigns get delayed. Creative teams get told to “do more with less.” But here’s the hard truth: you can’t cut your way to connection. And if you’re trying to build […]
Burning Questions — Consumer Review Sources
Consumer Reactions to Review Sites In our latest Burning Questions study, we asked 250 consumers: “Which consumer review sources are you most likely to trust?” Many gave multiple sources a nod, while others told us they only trusted reviews that are not sponsored. We found that most consumers no longer take reviews at face value. […]
Marketing KPIs: August 2025 Trends
Download the full report (PDF 1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2025, to August 31, 2025. August 2025: Consumer Spending Holds Strong as Retailers Eye Fall Promotions Retailers are closing out Q3 and entering the fall season with cautious optimism, buoyed by […]





