We have a unique understanding of a brand’s role in today’s omni-channel environment. Your brand is the most critical part of every communication. The most successful brands don’t just sell products, they forge a connection with their audience—tangible evidence of your brand’s quality and worth. It’s never been more important to build brand strength, tell your unique story and ultimately drive your business forward.
If you want to provide a unique and memorable proposition, you have to engage your audience. And that means you have to be relevant, interesting and different. We’ll assess how your brand story is being communicated in all aspects of your catalog’s presentation.
We’ll look at your marketing touchpoints through the lens of proven scientific techniques. How well do you use hot spots, eye flow and visual hierarchy? Have you taken advantage of human psychology to grab attention, quickly tell your story, and guide the path to purchase? Have you made the shopping process easy?
Today, a catalog’s success relies on making an emotional connection with the audience. You have to connect on a deeper level. A HUMAN level. They’re not just shoppers, they’re people first. We’ll look at that connection and let you know where you fall on the emotional meter!
This is our mantra for foundational excellence. Unless you can create true stopping power, you won’t be in the game, (disrupt). And once you get their attention, you have to keep them engaged, (delight). Of course, you want to (drive) them to take action. We’ll assess how these dots connect from start to finish.
Do you encourage people to go watch a video? Do you integrate a social media campaign? Today we think of all marketing as a relationship builder. Keeping your business model in mind, we’ll review your power to pay it forward!
WHO ARE WE?
We create desire. We move them emotionally, then we move them to action. From concept, design, art direction, photography, copywriting, to research and insights—we provide full creative services to help bring a brand’s story to life. Our team is made up of industry experts—all with decades of experience in direct marketing, branding and catalog design and production.
WHAT DO WE DO?
We change the status quo.
Everything we produce is intended to change perception, change habits, change preference, or change opinions.
OUR PERSPECTIVE
The fact that we sell direct to consumers means we’re focused on results. The fact that we’re also “brand
guys” means we understand the bigger picture. We believe we’re unlike any other agency out there.
Call 913-236-8988, email info@jschmid.com or fill out a contact form and we’ll reach out to you.
J.Schmid has a deep understanding of how to build brands across channels— from online marketing, to print, to retail environments—they know it all.”
Dustin Cohn / CMO, Jockey