KRISTEN SOBBA

Job: Senior Art Director
Preferred title: Diva of Design
Favorite thing about your job: My coworkers! The smartest, most fun people I know.
When not working: Reading, hanging out with my kiddos, daydreaming about future vacations, and constantly redecorating our house
What I listen to: The Head and the Heart, Death Cab, Taylor Swift, Fleetwood Mac
Words of wisdom: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” —Ferris Bueller
Favorite movie: National Lampoon’s Christmas Vacation
Dream dinner guests: My husband
Favorite vacation destination: The Amalfi Coast
My passion is: Traveling with my family

For me, design is like choosing what to wear for the day — only much more complicated and not really the same at all.

Kristen Sobba is a breath of fresh air in the world of art direction. She has a keen eye for clean, contemporary lines that boost the visual signature of her clients. Her specialty is finding simple solutions that turn cluttered catalog pages into organized, elegant product spreads pleasing to both the eye and sales.

In her nine years at J. Schmid, Kristen has developed and executed knockout design concepts for Jockey, The BBC, Orvis, Journeys Shoes, Honeybaked Ham, Legal Seafoods, New Pig and Relax The Back.

Prior to J. Schmid, Kristen worked as a graphic designer and media buyer for the Theater League in Kansas City. She is a graduate of the University of Kansas.