We tell brand stories.

We know that your brand is the most important asset you own. Whether creating a new brand from scratch, conducting a complete brand makeover, or bringing your brand to life on your catalog and website, we understand how to tell your unique story. We’ve developed and refined a process we call BrandQuest to examine your merchandise concept, your competition and your customers from all angles, helping you define the “one thing” that you can own. Next, we develop a brand personality and message that is uniquely you. Finally, and most importantly, we communicate that focused message consistently across all marketing channels. One message. One image. One brand.

Brand Position

We review your merchandise concept, your competition and your customers from all angles, then help you define the “one thing” that you can own, developing a brand personality and message that is uniquely yours.

Brand Development

As competition increases and customers have more choices than ever before, the question becomes: how will your brand endure? J. Schmid’s branding solutions help you build and maintain enduring top-of-mind status.

Logo & Tagline Development

Your brand is much more than your logo, but it’s still an essential component. We help stamp your brand with an eye-catching, differentiated, relevant logo, complementary tagline and all brand-supporting visual collateral.

Customer Research

We undertake extensive primary and secondary research, crafting detailed profiles, demographically and psychographically, understanding who your customers are and what they believe in.

Let’s make something great!

Want to talk to a real, live person? Call 913-236-8988 and ask for our CEO, Lois Brayfield.

J.Schmid has a deep understanding of how to build brands across channels—from online marketing, to print, to retail environments—they know it all.

Dustin Cohn, CMO, Jockey