Matthew Fey

job: strategic copywriter

preferred title: bishop of wordsmith

favorite thing about your job: working with people I genuinely like who are ferociously good at what they do

when not working: wait, you mean there's a time when we're not supposed to be working?? Son of a…

on my ipod: my iPod is the Grey Poupon of musical tastes — only the finest spread. Radiohead, Sleater-Kinney, The Arcade Fire, The National, Jeff Buckley, Pearl Jam, Cat Power, Spoon, Ryan Adams and a smorgasbord of other exotic tastes that you've probably never sampled

words of wisdom: defenestrate

favorite movie: Fargo…or maybe Shaft (the original Richard Roundtree masterpiece from '71 with the scorching Isaac Hayes soundtrack, not that abomination of a remake with Samuel L. Jackson)

dream dinner guests: Winston Churchill, Thom Yorke, Batman, Tina Fey, Joss Whedon, Thomas Jefferson and Colonel Sanders (who would cater the entire affair — then we’d get him plowed on Kentucky bourbon and force him to reveal the 11 secret herbs and spices)

favorite vacation destination: a local pub somewhere in Ireland, a glass of Jameson keeping me company

my passion is: …unspeakably disturbing

Matt's Bio

Creative thinking? Words that work? Strategic language? Matthew Fey meets these challenges with a blend of verbal prowess, sound rationale and just a hint of irreverence. This concoction leads to unique ideas that meld industry best practices with a fresh, unexpected approach.

Since joining J. Schmid in 2001, he has immersed himself in the direct marketing industry as an account executive and copywriter for Jack Stack Barbecue, HoneyBaked Ham, Hallmark, SkyMall and more. Recently, he's evolved into a full-time writer/strategist. He takes new and existing brands (like Mead and Fairytale Brownies), defining their voices and executing their campaigns with techniques that engage customers and incite action. Taglines, selling copy, brand identity…you name it, he writes it.

Matthew is a graduate of the University of Kansas. When not working (and those hours are rare), he rots his brain with music and jets off to concerts all across the country, chasing bands like some sort of frenetic groupie.

"Good photography tells a story. Great copy sells that story. Make every word count and say what the picture can't."

—Matt Fey, Strategic Copywriter