Kristen Sobba

job: art director

preferred title: diva of design

favorite thing about your job: my beautiful, 24" iMac

when not working: running, reading fashion magazines, daydreaming about vacations, and constantly redecorating our house

on my ipod: Death Cab for Cutie, Arcade Fire, Airborne Toxic Event, The Decemberists, Kings of Leon and every U2 album—ever

words of wisdom: "Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it." —Ferris Bueller

favorite movie: Princess Bride

dream dinner guests: Jackie Kennedy. Because she was an amazing, intelligent woman. And because she had the best fashion sense ever

favorite vacation destination: The Greek Isles

my passion is: vacationing!

Kristen's Bio

Kristen Sobba is a breath of fresh air in the world of art direction. She has a keen eye for clean, contemporary lines that boost the visual signature of her clients. Her specialty is finding simple solutions that turn cluttered catalog pages into organized, elegant product spreads pleasing to both the eye and sales.

In her five years at J. Schmid, Kristen has developed and executed knockout design concepts for the BBC, Mosaic Records, Quixtar, Revival Animal Health, Luzier Cosmetics, Gardener’s Edge, Tahitian Noni, and Strawberry Hill.

Prior to J. Schmid, Kristen worked as a graphic designer and media buyer for the Theater League in Kansas City. She is a graduate of the University of Kansas.

"For me, design is like choosing what to wear for the day — only much more complicated and not really the same at all."

—Kristen Sobba, Art Director