Paul Fredrick Menstyle
It became clear after reviewing customer research that the Paul Fredrick customer is very concerned about comfort, but still wants to express his personal style (both business and casual) and wants to look polished. And he wants to achieve this without paying a lot. Paul Fredrick has a clear advantage over the competition because PF offers more sizes and a wider assortment than anyone in the category. So the professional man can find the perfect fit, in a distinct look that fits his lifestyle, at a price that fits his budget. To him, Paul Fredrick fits him perfectly.