New Life Systems, a provider of products to professional spas and massage therapists, had developed an exclusive line of branded products (Lotus Touch) for this B2B market. The problem was they weren't selling. The brand needed a complete overhaul. J. Schmid guided the repositioning of the brand (focusing on pure ingredients that are safe to the touch), redesigned the logo and identity, designed the new packaging, launched a new catalog, and helped define how the brand came to life on the Website, in store signage, and how customer service representatives talked to customers on the phone. Sales increased by 25% in just 6 months. Now that’s powerful results!