• Hershey's Gifts
    There are a handful of brands in America that have reached the status of “icon”. These brands are so beloved that they've become part of the fabric of our culture. They're a piece of our past, and still very relevant today. Hershey's is one of those brands. So it made sense to tap into the equity and power of the Hershey's name, to put the brand at the forefront of what we're offering as gifts, and deliver them in a unique and exclusive way. Remind people that Hershey's Gifts is a solid choice—consistent, familiar, and most of all, a brand that is loved by everyone. There's only one icon in this category. There's only one Hershey's.

    Hershey's Gifts Catalog Cover
  • Hershey's Gifts Catalog Spread
  • Hershey's Gifts Catalog Spread
  • Hershey's Gifts Catalog Spread

"J. Schmid's branding process has resulted in our having a filter for marketing and merchandising decision making, and a guide for strengthening our brand with every interaction. This process has been invaluable!"

—Terri S. Alpert, Founder and CEO, Uno Alla Volta