Garnet Hill, is a leading women's apparel, kids apparel and home décor company that sells nationally through catalogs, direct mail and online. They are part of the Cornerstone Brands portfolio that is a subsidiary of HSN Inc (The Home Shopping Network). As part of a multi-year effort to dramatically increase revenues, Garnet Hill asked J Schmid to tackle two significant strategic initiatives — first, better understand and quantify / size the Garnet Hill marketable universe. And second — better understand and fully define the Garnet Hill brand. For this project, J. Schmid initiated a four-step process focused on key Garnet Hill stakeholders, existing customer data, external customer data and consumer (current and prospective customers) research.
"We went into our strategic meeting with the experts at J. Schmid hoping to be given some guidance and direction for future growth. They provided us with all we could have hoped for and exceeded our expectations."
