Fairytale Brownies
Founded in 1992, Fairytale Brownies offers incredible brownies made with pure ingredients in an enchanting assortment of gift packaging. The company has been a successful multichannel marketing company utilizing both online and catalog tactics to acquire and retain customers. Using our database strategies and customer modeling techniques, Fairytale Brownies is able align their financial goals with a detailed contact strategy to maximize their customer file while using actionable intelligence to acquire new customers at an acceptable ROI. We begin every campaign with a complete understanding of Fairytale Brownies financial goals and maximize their marketing dollars to achieve those goals while always testing the next "big idea." On the back end of every campaign we track and analyze our efforts to maximize future success.
