Tahaitian Noni International produces the original Tahitian Noni® Juice, a health beverage that unlocks the healthful properties of the enigmatic noni fruit. However, the catalog was simply a collection of "bottles of stuff" that did not capitalize on the true uniqueness of the brand. The creative strategy centered around an aspirational motif, taking full advantage of the product's Tahitian origins. The new design incorporated dramatic, full-page, black and white lifestyle photography, allowing the vibrant, Tahitian-inspired colors to shine through. A rich linen-textured graphic gave the pages a lush, tactile sensation. The dynamic visuals worked in harmony with best-selling practices, making the catalog a stronger selling tool. The final result is a catalog that creates an experience to truly engage customers.