MeadWestvaco
Mead, the global consumer products and packaging company, approached J Schmid about development and launch of a new technology product designed to help students and teachers to organize, plan and write better research papers. Strategic support included creation of a multi-year financial feasibility plan that included detailed year-by-year P&Ls. As a result, J. Schmid developed and executed a fully integrated marketing communications approach focused on creating product awareness, education and sales on a national level. To date, results have exceeded expectations an all-major metrics.