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J Schmid

Articles on Brand

    2010

  • Branding from the Inside Out, Lois Brayfield
    Multichannel Merchant, July/August 2010
  • Walk the Line: What can black do for your brand?, Brent Niemuth
    Multichannel Merchant, April 2010
  • Return on Brand: Bridging the divide between analytics and brand, Chad Giddings, Target Marketing, May 2010
  • The Integrated Shopper: How well do three outdoor adventure brands cross channels?, Brent Niemuth
    All About ROI, February 2010

    2009

  • The Integrated Shopper: How well do three home decor marketers cross channels?, Brent Niemuth & J. Schmid
    All About ROI, September 2009

    2008

  • Ten Essential Disciplines of Branding, Brent Niemuth
    Mulitchannel Merchant, September 2008
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"I've worked with many different agencies over the years, all claiming to have the 'secret sauce' for building a brand. Frankly, none of them understood branding like the folks at J. Schmid."

—Barnett Helzberg, Former CEO, Helzberg Diamonds & Chairman of HEMP

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