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Branding from the Inside Out, Lois Brayfield
Multichannel Merchant, July/August 2010 -
Walk the Line: What can black do for your brand?, Brent Niemuth
Multichannel Merchant, April 2010 - Return on Brand: Bridging the divide between analytics and brand, Chad Giddings, Target Marketing, May 2010
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The Integrated Shopper: How well do three outdoor adventure brands cross channels?, Brent Niemuth
All About ROI, February 2010
2010
"I've worked with many different agencies over the years, all claiming to have the 'secret sauce' for building a brand. Frankly, none of them understood branding like the folks at J. Schmid."



Strategy
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