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new thinking for direct marketing
We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue to look at the same metrics year after year. In addition, merchants look at these metrics the exact same way every year. Read more.
As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers. Your brand itself gives you a head start over the competition. As long as you nurture this critical element of your marketing program and keep it healthy, the advantage is yours to lose. Recognition of your brand stops them automatically, and all you need to do is add a WOW factor. Do something different, fun and unusual. Stop them! Read more.
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Lois Brayfield, President
Brent Niemuth, Partner & Creative Director
Chad Giddings, EVP Marketing & Planning
Geoff Wolf, EVP Client Strategy
Jack Schmid, Founder
Matthew Fey, Strategic Copywriter
Ken Lane, Senior Marketing Consultant