- Walk the Line: What can black do for your brand?, Brent Niemuth
Multichannel Merchant, April 2010If I were to say, “The Man in Black,” who would you think of? If you’re a music fan, chances are country legend Johnny Cash would come to mind.How can the simple mention of a color bring about associations of a specific individual? Somehow, Johnny Cash was able to elevate his image beyond just a singer/songwriter to the status of a brand.
- The Integrated Shopper: How well do three outdoor adventure brands cross channels?, Brent Niemuth
All About ROI, February 2010Retailers must make a concerted effort to get consumers’ attention in today’s fast–paced environment, where prospects are subjected to hundreds of adverting messages a day.



Geoff Wolf, EVP Client Strategy