
We're a brand-driven direct marketing agency made up of industry experts who like this stuff maybe a bit too much.
For nearly 30 years, J.Schmid has focused on one thing – direct marketing. It's what we do. Over the years, companies have looked to us for solutions to their direct marketing problems. From branding to catalog marketing and catalog design to multi-channel digital and print direct marketing – our clients seek best practices and proven methods for attaining measureable results.
A Look at Integrating Data 'from' New marketing Initiatives and 'with' New Marketing Initiatives
March 2013, Target Marketing, by Geoff Wolf
Using "from" suggests fitting new marketing data into an existing process integration after new initiatives are introduced, while the word "with" requires a different approach altogether…
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Follow Me, Like Me, Order Now, Blah, Blah, Blah
January 21, 2013, NEMOA blog entry, by Lois Brayfield
Why won't customers cooperate and just do what we ask? In today's marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it's more difficult than ever to get customers to do anything…
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Interview: Lois Brayfield on Why Print Catalogs Still Provide a "Call to Action" in the Digital Age
AdNation News, January 13, 2013
Direct marketing is older than our country itself; Benjamin Franklin published "a scientific catalog, complete with a guarantee," Brayfield says. Many thought that with the emergence of the Internet, traditional catalogs would go away, but this proved to be untrue …
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