Does your catalog design drive
sales?
If your catalog design does not close the sale,
you’ve potentially lost a customer. Your catalog is your salesperson; it is your
store. Your catalog design needs to sell off the page or get people to your
site.
At J. Schmid, we know
the power of effective catalog design. That’s why we employ a unique
left-brained-right-brained approach. We call it “data-driven design,” and it’s a
proven, selling-off-the-page technique that gets results.
Our process begins
with your marketing and merchandising data. The reason? Your data tells a story
that needs to be used to direct your catalog design. What products should lead
your pagination? What products should anchor your “hot spots?” How do you place
products to take advantage of your customers’ natural eye flow? It’s all part of
a proven, data-driven design process that is the unique cornerstone of J.
Schmid’s approach to catalog design.
Improving your customers’ experiences, and perception of your brand, through
catalog design.
Is your competition in
the market place increasing? Are exclusive online companies chipping away at
your market share? Establishing a positive,
brand-enhancing customer experience
has never been more critical. Your catalog design makes that critical first
impression on your customer. But where do you begin?
Who are your
customers? How do they shop? What do they buy and when? What motivates them?
What engages them? These questions and others kick off the J. Schmid catalog
design process.
When you work with J.
Schmid you get more than a catalog design that you’re proud to have represent
your company. You also get a catalog design that generates a positive ROI
(return on investment). You get a catalog that sells.
More than full service design, we offer
at-your-service design.
Does your catalog
design staff want a one-day refresher course? Are you looking for a catalog
critique? Do you have a strong production staff, but want some help on your
front-end catalog design? Are you looking for design templates that your staff
will execute? J. Schmid is at your service. We offer a la carte services that
allow you to have our staff as involved as you need us to be.
Catalog Design, Direct
Mail Design &
E-commerce Design Services from
J. Schmid
We offer a full array
of catalog, direct mail and
e-commerce design services, including:
Full
catalog design-
complete strategic conceptualization and tactical implementation of your catalog
project, from discovery and concept to copy, photography, layout and design,
page production, pre-press and printer make-ready. It’s everything you ever
needed to produce a mailed catalog. Offered as a complete turnkey solution or a
la carte, J. Schmid’s catalog design services are available to mailers big and
small.
Comprehensive Multichannel Creative Critique (CMCC)© & catalog design templates-
a comprehensive review of your existing catalog, Website and e-mail campaigns
for the best practices and “rules” of direct selling. This review and report of
comprehensive findings and recommendations covers the rules of catalog design as
well as brand integration across channels, search friendliness of your site and
overall selling capabilities of your direct marketing efforts. As an extension
of the critique process we also offer you cover and spread templates and
concepts reflecting the recommendations from the critique to hand off to your
internal design team or creative resource.
Complete direct marketing communications design and execution-
addressing the fact
that catalogs are central to a multichannelers success, but they aren’t the only
communications that influence the customer’s experience and buying decision, J.
Schmid produces results-oriented direct marketing communications of all shapes
and sizes including postcards, space ads, self mailers, solo packages, e-mail
templates and more.
Catalog design and branding workshops-
we don’t just do catalog design, we teach others how, too. Based on our popular
ACCM presentation, “Selling Off the Page,” we offer you the opportunity to
expose your entire creative, marketing and merchandising staffs to the concepts
of selling off the page – everything from earning the customer’s consideration
to finalizing the sale. Customized for every audience, this one- or two-day
interactive workshop arms your team with everything needed to create a catalog
that sells from the rules of catalog design to effective use of hotspots to
proven pacing techniques. We also offer branding workshops to help your catalog
discover and embrace its one thing.
Click here for more information on
our catalog branding services.
Additional
Catalog Creative Services
Comprehensive Print Audit (CPA)©-
a comprehensive review of your printing services. Paper, printing and postage
are among the greatest expenses your catalog business will incur.
J. Schmid
offers its print services expertise to you in the form of a Comprehensive Print
Audit, a formal review of your print specifications and your most recent
printing invoice to evaluate and report back any potential opportunities for
savings.
Print
management services-
mostly offered to our
full-service clients, J. Schmid makes its print management services available to
all catalogers in need of the assistance. Including print bidding, press checks
and management of all drop-by-drop details, J. Schmid’s print management is like
having a full-time print manager for a fraction of the cost.
J. Schmid’s catalog
design services are built on process, tested with practice and proven to get
results. Call us today to learn more about how our catalog design services can
help your catalog business sell off the page, too.
For more information
about our Catalog Design Services, click here
Catalog Design | Catalog Circulation | Catalog
Branding
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