Catalog Marketing and Direct Marketing Expertise
 

 



Jack Stack Barbecue's strategic redesign generated astonishing response rates in excess of 33%! Click here to learn how.

  
 
 
 
 
 
 
 
   
 

Catalog Makeovers

Jack Stack Barbecue
A catalog that sells world-class barbecue direct from Kansas City, Jack Stack's fledgling catalog efforts received a much-needed marketing and creative “makeover” in 2004, and is a textbook example of the selling power that the right merchandise sold via the right creative and marketed to the right audience will have.

Before   After
   


The results of the 2004 Fall/Holiday campaign exceeded all expectations. The overall response rate grew significantly, with some segments generating response rates in excess of 33 percent. Click here for more on this Catalog Makeover success story.

 

 

 

 

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