Catalog Branding Solutions

Different. Relevant. Memorable.

Consumers are bombarded by nearly 4,000 marketing messages each day. They have more choices than ever before, yet less time to choose.

In today’s highly competitive business environment, having a well-defined brand is essential.

So it’s vital that your brand be different, relevant, and memorable. You must stand out in the sea of sameness, cut through the clutter in an over-stuffed mailbox, and get the attention when the inbox is full. Brand is no longer a big box concept. Catalog branding is a critical piece to long-term success.

Full Circle Branding

J. Schmid can help you with all your catalog branding needs — whether creating a new brand from scratch, conducting a complete catalog branding makeover, or taking an existing brand and bringing it to life on the pages of a catalog.

Through a proven process we call Full-Circle Branding, we take a look at your merchandise concept, your competition, and your customers from all angles and then help you define the “one thing” that you can own.

We partner with you to develop a brand personality and message that is uniquely yours. And then, most importantly, we communicate that message consistently across all marketing channels. This message must be unified and focused…from the pages of your catalog, to your web site, to your email blasts, to your retail locations, to the way you answer the phone, to the way the package arrives.

One message. One image. One brand.

We believe that next to your customer file, your brand is the most valuable asset you have. It’s what makes the customer service experience special. We’d like to help you tell the world about it.

J. Schmid’s Catalog Branding Solutions

• Catalog Branding Makeovers
• New Catalog Branding / Positioning
• Catalog Identity Development – mastheads, logos, brand-supporting design elements and palettes
• Catalog Branding Execution – concept and design templates implementing the brand standards
• Catalog Branding Workshops – on-site training and consultation sessions geared at helping catalogers define and execute their “one thing”

As competition increases and customers have more choices than ever before, how will your brand endure? J. Schmid’s catalog branding solutions help clients build and maintain enduring top-of-mind status.

For more information about our Catalog Branding Services, click here

Catalog Design | Catalog Circulation | Catalog Branding