Brent Niemuth, President/CCO

Brent Niemuth, President/CCO

Human beings have an attention span of 8 seconds.

We don’t read anymore. We scan.

Brands usually say too much.

Cut your copy.

Make your point. Quickly.

Make things more visual.

Get rid of anything unnecessary.

Edit again.

My 8 seconds are up.

You get my point.

The end.


Having trouble trimming your message? We can help you get to the point. Email me at Make it brief.

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