A Site for a Beloved Brand
Gerber Childrenswear needed their website to reflect the beloved brand’s time-honored heritage while appealing to young, budget-minded moms. We started with their existing photography of happy, smiling children and incorporated playful hand-drawn elements to call out sale messages and best-sellers. Then, we added a teddy-bear shaped pop-up to collect email addresses to bring it all together. One thing we learned: we’re ga-ga for Gerber Childrenswear!