In Defense of Millennials

I think Millennials get a bad rap. Apparently, they’re to blame for everything. They’re lazy and privileged and don’t want to work hard. I’ve heard a number of people complain that they just don’t get this generation. I have to disagree. Are Millennials perfect? Nope. But neither were the generations that preceded them. I’m basing […]

Stop Making Data So Damn Difficult!

New strategic partnership offers a single solution for bringing multiple data platforms together with a single message, delivering marketing strategies to both online and offline channels   BOSTON, MA & MISSION, KS – AUGUST 16, 2017 – East meets Midwest with the announcement of an exciting new strategic partnership between Boston-based QuickPivot, a cloud-based, cross-channel […]

J.Schmid Introduces Bonfire5: A New Branding Agency

We’re excited to announce the creation of a sister agency that will focus exclusively on branding. We’re calling this new group Bonfire5. Essentially, we’re taking everything that clients loved about our proprietary BrandQuest process and serving it up to companies outside of our usual direct marketing and catalog sandbox. This specialty branding group will be […]

“Alexa, can you help me work smarter?”

Oh my. I just read an article about the future of search marketing called “What Amazon Echo and Google Home mean for online retailers.” The next thing I see is a UPS package on my doorstep with “voice shopping with Alexa and Echo” printed right above “Prime” on the packing tape that seals the box. […]

Choice

Catalogers have a choice to make in the coming weeks. In this case, there are only two possibilities: Do something or don’t do anything. The choice involves good and evil. In this case, “good” is defined as spending a lot less money and “evil” as spending a lot more money. Do I have your attention? […]

Don’t Call it a Comeback: Print Never Died

Lois Brayfield, J.Schmid CEO, and Lauren Ackerman, J.Schmid Web Content Specialist, offer their take on the catalog and direct mail industry in the recently published DMA Statistical Fact Book 2017. Learn more about this valuable resource packed with recent research for all marketing tactics here. The numbers are in, and the message is clear: print […]