THERE’S A MONSTER IN YOUR MAILBOX

We interrupt your regularly scheduled blog post to bring you a chilling tale of Halloween horror. But all is not what it seems. For between the screams lies a cautionary lesson for marketers. Read on, if you dare… A rusty hinge creaks, its metal scream cuts through the howling wind. You feel a cold drop […]

Stop Making Data So Damn Difficult!

New strategic partnership offers a single solution for bringing multiple data platforms together with a single message, delivering marketing strategies to both online and offline channels   BOSTON, MA & MISSION, KS – AUGUST 16, 2017 – East meets Midwest with the announcement of an exciting new strategic partnership between Boston-based QuickPivot, a cloud-based, cross-channel […]

Beep-boop. I, for one, welcome our robot overlords.

…And other thoughts on the Digital Summit Kansas City’s inaugural Digital Summit was a few weeks ago, and it was a great experience and an eye-opener. There’s just no substitute for an intensive day and a half conference to get the updates for the ever-evolving digital landscape. I jotted down some thoughts while I was […]

6 POINTS IN DEFENSE OF DIRECT MAIL

In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend. They’re looking ahead to gain the competitive edge. Sometimes though, the best way to look forward is to look back on a tried-and-true method to reach customers and generate response. That method? Direct mail. You should not […]

Why Don’t Catalogs Work? (And 5 Reasons Why They Do)

Over the last several years, we’ve seen catalogs come and go. And we’ve seen many retailers jump into the game, spend a LOT of money (we’re talking tens of millions of dollars) and then abandon the model after a couple of seasons. This literally breaks my heart and makes me want to scream! Why does […]

He said YES!

Who said “yes” to what? I’ll get to that in a minute. First, let me share a story. Decades ago, we heard the following from almost every food retailer we worked with: “We want our catalog to look like Harry & David’s.” Why Harry & David? Because at one time, they set the standard for […]