The YOLO and FOMO Challenge

Five Things Direct Marketers Should Be Doing in the Experiential Economy YOLO (You Only Live Once) and FOMO (Fear of Missing Out) are phrases often associated with Millennials. They suggest that you should enjoy life and take risks because there may not be another opportunity. Both reflect a key insight for today’s marketers: For Millennials, […]

Garages and Jelly and Some Other Stuff

The other day, I was running through The Container Store on a lunch break. I like The Container Store. But on this particular day, I was running. This wasn’t a fun errand. I needed—not wanted—a bunch of stuff that I didn’t feel like spending money on. And I needed to get back to work. But […]

THE FIRST RULE OF WRITE CLUB…

1. The first rule of Catalog Write Club is you DO NOT talk about Write Club. 2. The second rule of Catalog Write Club is … YOU … DO … NOT … TALK … ABOUT … WRITE CLUB! Are we clear? ARE? WE? CLEAR? Good. Now, let’s talk about Catalog Write Club. 3. The third […]

Stop Making Data So Damn Difficult!

New strategic partnership offers a single solution for bringing multiple data platforms together with a single message, delivering marketing strategies to both online and offline channels   BOSTON, MA & MISSION, KS – AUGUST 16, 2017 – East meets Midwest with the announcement of an exciting new strategic partnership between Boston-based QuickPivot, a cloud-based, cross-channel […]

Beep-boop. I, for one, welcome our robot overlords.

…And other thoughts on the Digital Summit Kansas City’s inaugural Digital Summit was a few weeks ago, and it was a great experience and an eye-opener. There’s just no substitute for an intensive day and a half conference to get the updates for the ever-evolving digital landscape. I jotted down some thoughts while I was […]

6 POINTS IN DEFENSE OF DIRECT MAIL

In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend. They’re looking ahead to gain the competitive edge. Sometimes though, the best way to look forward is to look back on a tried-and-true method to reach customers and generate response. That method? Direct mail. You should not […]

Why Don’t Catalogs Work? (And 5 Reasons Why They Do)

Over the last several years, we’ve seen catalogs come and go. And we’ve seen many retailers jump into the game, spend a LOT of money (we’re talking tens of millions of dollars) and then abandon the model after a couple of seasons. This literally breaks my heart and makes me want to scream! Why does […]