What don’t people realize about branding? How has branding changed over the years? And what makes a BrandQuest with Brent Niemuth so special? Hear the answers firsthand as J.Schmid President and CCO, Brent Niemuth answers burning questions about branding from VP Account Strategy, Lauren Ackerman.
Disruptive Catalogs: Part 1 Catalogs have changed. For the better. They’re no longer intended to be your entire store in the mail. They’re not just a transactional tool anymore. They’re more than that. Consumers expect them to be more than that. Today, catalogs should do three things: disrupt, delight and drive people to action. This […]
What inspires creative people? How do they view catalogs differently today? Why do they always wear black? Hear firsthand from two of the industry’s best, as J.Schmid President and CCO, Brent Niemuth interviews VP/Creative Director, Matt Fey and Senior Art Director, Kristen Sobba.
If you operate a seasonal business, what do you do to promote your brand in the off-season? Rather than simply repeating the same message you broadcast during your peak season, perhaps you should consider doing the exact opposite. Watch this branding lesson inspired by the Rocky Mountain destination, Estes Park, Colorado. Photo courtesy of Greg […]
Part 1: Making the Case Sustainability has been a topic of discussion around the J.Schmid studio for a while. We believe in it personally. We believe in it as an organization. And we believe in the upside for our clients. So we’ve decided to write a blog series about it. Now, to be clear, we […]
When it comes to building a successful brand, understanding what you believe in and defining your core values are essential. But many brands stop there and forget that the most important part is to LIVE those values every day. Your actions are what speak the loudest, not simply stating what you believe. Just like humans, […]
What do bands and brands have in common? Both have loyal fans who are willing to stand in line and push their way to the front to show their love. So what are you doing for them in return? Do you consistently deliver a memorable “performance” that will keep them coming back, or are you […]
Every casino and resort in Las Vegas seems to have a unique story and theme (think New York New York, Bellagio, Paris, The Venetian, Caesar’s Palace). And everything these brands do is wrapped around that story. Having a “hook” is the only way they can differentiate one resort from another, in a crowded environment where […]
ROKA At J.Schmid, we know catalogs. But we also know that in order to stay at the forefront of change and innovation you need to be a student of your craft. We’ve learned what works, what doesn’t, and where unexpected opportunities may lie. This blog series will showcase our expertise, as we take an in-depth […]
