2008
Branding Strategy vs. Tactical Execution, Brent Niemuth
2007
Orchestrating Your Print Event, Kathy Johnston
Tactical Branding, Brent Niemuth
Straight to the Source, Jack Schmid
5 Tips for Getting the Most Out of Your Merge-Purge, Steve
Trollinger
2006
Testing Common Mistakes Made by Marketers, Jack Schmid
Running/Reading ROI, Steve Trollinger
Successful Space, Lois Boyle
7 Questions & Answers about Data Matchbooks, George Hague
What's Your Value?, Jack Schmid
Sell a Concept, Lois Boyle
2005
A Lesson in Branding, Brent Neimuth
Perfect the Postcard, Lois Boyle
Top 10 Catalog Blunders, Jack Schmid
9-Mile Marketing, Steve Trollinger
2004
Create in 3-D, Lois Boyle
Don't Leave Money on the Table, Lois Boyle
Get on the Horn, Steve Trollinger
Catalog vs. Solo Package, Lois Boyle
Is Your Email Measuring Up, Steve Trollinger
Improve Your Catalog Inch by Inch, Lois Boyle
Ways to say ‘Thank You', Lois Boyle
2003
When Marketing & Creative Collide, Steve Trollinger
Data Grown E-mail Campaigns, Steve Trollinger
Selling Good, Better, Best, Lois Boyle
Survival Strategies for Small Direct Marketers-Part One, Lois Boyle & Steve Trollinger
Survival Strategies for Small Direct Marketers-Part Two, Lois Boyle & Steve Trollinger
Building a B-to-B Program from your Consumer Catalog, Steve Trollinger
Avoiding Expensive Production Pitfalls, Kathy Johnston
Using Color to Sell, Lois Boyle
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