Catalog Marketing and Direct Marketing Expertise
 

 

 

 


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2007
Building the Customer Experience Across Channels,
Lois Boyle & Steve Trollinger

Lean, Mean Merch Machine, Lois Boyle & Steve Trollinger
Building an Integrated Marketing Plan, Steve Trollinger
What Experience Does Your Brand Offer, Lois Boyle
Integration Across the Channels, Steve Trollinger

2006
Online Tools for Better SEO, Steve Trollinger
Never Sell Items, Sell A Concept, Lois Boyle
Performing an Integrated Creative Critique, Lois Boyle & Steve Trollinger 
Creating an Integrated Mail Plan, Steve Trollinger
Integrated Tracking for Better Decision Making, Steve Trollinger
Breaking Down Channel Management Silos, Jack Schmid

2005
Model Behavior, Lois Boyle
How to Build a Customer Contact Plan, Jack Schmid
Seven Steps to Grow your House File, Steve Trollinger
The Four Key Metrics for Predicting Sales, George Hague
Five Ways to Improve Prospect List Response, George Hague

2004
Little Creative Details & Big Payoffs, Lois Boyle
Keeping in Touch in the Off-Season, Jack Schmid
Selling your Merchandise Concept, Lois Boyle

2003
Following the Response Curve, Jack Schmid
Testing, Testing, 1, 2, 3, Lois Boyle
Understanding Profit & Loss, Jack Schmid
Profit & Loss Statements Part 2, Jack Schmid
The Internet/Catalog Financial Model, Jack Schmid & Steve Trollinger
Demystifying the B-to-B Financial Model, Jack Schmid
Understanding Catalog Financial Models, Jack Schmid