Catalog Marketing and Direct Marketing Expertise
 

 

 

 


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2006

2005
Establishing & Measuring Catalogue Sales Goals – Per Page, Jack Schmid
The Response Curve, Jack Schmid
Understanding a Catalogue Profit & Loss Statement, Jack Schmid
Understanding a Catalogue Profit & Loss Statement Part 2, Jack Schmid
Internet Catalogue Financial Model, Jack Schmid & Steve Trollinger

2004
Understanding a Catalogue Financial Model, Jack Schmid
The Importance of Tracking Source Codes, Jack Schmid

2003
Understanding a Breakeven Analysis, Jack Schmid
Breakeven Analysis Part 2, Jack Schmid
Per Page & Squinch, Jack Schmid